Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Condé Nast plans to transform Style.com into a global e-commerce site, Business of Fashion exclusively reports. The site's current fashion news and runway reports will be migrated over to Vogue this fall for a site called voguerunway.com.
Condé Nast's e-commerce venture has been a long time in the making, and this move to fold Style.com into Vogue.com was foreshadowed with a restructuring in November that saw Style.com EIC Dirk Standen reporting to Vogue EIC Anna Wintour. Chairman and chief executive of Condé Nast International Jonathan Newhouse told BoF: "In some ways [Style.com] duplicated and overlapped the vision of Vogue.com in the US and it was decided that this was really a great brand name for what we want to do with e-commerce." He continued, "Even if Style.com hadn’t already existed it would be a great name."
BoF reports that the e-commerce site will launch first in the UK this fall, and then roll out in the US in 2016 with other markets to follow. Condé Nast will invest over $100 million in the new site over the next two to three years. When the site launches, it will carry 100 to 200 brands with a focus on luxury fashion but also tech, beauty, and gifts. Products will reflect Condé Nast magazines like Vanity Fair, Glamour, GQ, Condé Nast Traveler, and Wired.
Loading comments...