Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The most effective way to ensure that no one else in the world is possibly wearing the same outfit as you? Customize the bejesus out of it. Though the rule is as old as time, now the Kardasho-West family has used it as their official barrier of entry.
Yesterday, Kim snapped a photo of North wearing custom socks that say, "Nori." In case you couldn't tell, she helpfully circled the socks in question:
This officially marks the third and final (non-infant) member of the Kardasho-Wests to own a personalized item of clothing. A few weeks ago, Kim debuted this spectacular coat, which features not only her likeness on the front, but on the back:
Photo: Fame Flynet
Photo: Fame Flynet
Meanwhile, Kanye naturally has his enormous slew of personalized tour merch, which he wears often. As for Saint, it's only a matter of time.