Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

The New Soho Jack Wills Has Pink Neon Signage and Track Lighting

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Wandered by the new Jack Wills in Soho tonight—and it's way farther along than the Boston location, which was originally slated to bow this summer and, well, hasn't yet.

In other observations: the new Soho Jack Will features a gigantor pink neon sign in the front window, appears to be a planned two-story shop, and appears more modern and open-plan than some of the brand's older locations.

Builders hard at work, hurrah!

A look at the room directly to the left of the entrance as you walk in. What will this become? We wait with bated breath.
· Jack Wills [Official Site]
· All Jack Wills coverage [Racked]