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The New Soho Jack Wills Has Pink Neon Signage and Track Lighting

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Wandered by the new Jack Wills in Soho tonight—and it's way farther along than the Boston location, which was originally slated to bow this summer and, well, hasn't yet.

In other observations: the new Soho Jack Will features a gigantor pink neon sign in the front window, appears to be a planned two-story shop, and appears more modern and open-plan than some of the brand's older locations.

Builders hard at work, hurrah!

A look at the room directly to the left of the entrance as you walk in. What will this become? We wait with bated breath.
· Jack Wills [Official Site]
· All Jack Wills coverage [Racked]