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"The neatest stores I've been to recently are Dave Eggers's Brooklyn Superhero Supply Co. and his 826 Valencia Pirates Supply Shop in San Francisco. He sells things like invisible paint. In Brooklyn, you have to swear in, and say you're a superhero and will abide by the rules. In San Francisco, there's a big pirates' chest that my daughter loves. If you find a gem, you can redeem it for a gift, but you also have to sing or dance." [WSJ]