clock menu more-arrow no yes

Filed under:

The Human Touch

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A study at Simon Fraser University in Canada has found that e-commerce sites that use friendly human faces and "culturally appropriate" colors appear more appealing and trustworthy. [Vancouer Sun]