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Check out the campaign for Katy Perry's first fragrance, Purr. Shot by Miles Aldridge, Perry is wearing a "purple and pink latex catsuit," reports WWD, who sais "the imagery is intended to play off the cat-shaped bottle, which has jeweled eyes, metallic accents and lavender shading." Purr will drop in November and the ads will start showing up in magazines in January.
· Meow Mix [WWD]