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Erin O'Connor and Kate Halfpenny Launch a Slogan T-Shirt Label

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The last thing the fashion world needs is another slogan T-shirt company, right? Well, kind of. Supe Erin O'Connor and her buddy stylist Kate Halfpenny have just launched a line of typographic T-shirts and tote bags called She Died of Beauty. The organic and ethically-sourced tops and bags are emblazoned with tragic-fashion statements—She Died of Perfection; She Died of Individuality; She Died of Kisses. The tees run about $60 a pop. Hey, at least the design duo never have to spend money hiring a model, right?
· She Died of Beauty [Official Site]