Erin O'Connor and Kate Halfpenny Launch a Slogan T-Shirt Label

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The last thing the fashion world needs is another slogan T-shirt company, right? Well, kind of. Supe Erin O'Connor and her buddy stylist Kate Halfpenny have just launched a line of typographic T-shirts and tote bags called She Died of Beauty. The organic and ethically-sourced tops and bags are emblazoned with tragic-fashion statements—She Died of Perfection; She Died of Individuality; She Died of Kisses. The tees run about $60 a pop. Hey, at least the design duo never have to spend money hiring a model, right?
· She Died of Beauty [Official Site]