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Arriving in Lacoste stores next March: Ernest Sewn jeans. Arriving in Ernest Sewn stores next March: Lacoste polos.
The two brands have teamed up to create a cross-bred collection of co-branded jeans and polo shirts. "It's a logical extension of our brands," CEO of Lacoste licensee Devanlay USA Steve Birkhold told WWD. "We know that our customers wear jeans with their Lacoste polos and T-shirts."
The Lacoste men's jeans will be priced from $185 to $195 and the women's jeans will be priced between $165 and $!95.
· Lacoste and Ernest Sewn partner on denim and polos [WWD]