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It's Not Even Lanvin Time Yet! Look at These Crowds Outside H&M

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Seriously, it's not even Lanvin for H&M launch day yet—check out this crazy line outside the downtown H&Ms in Manhattan today. People queued up to check out the stores' new renovations. Of course, it didn't hurt that the company was also giving out gift cards valued between $10 and $300.
· Morning crowds turn out to toast H&M's SoHo rebirth [RNY]

H&M

558 Broadway, New York, NY