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The Secret History

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Our detective-ish sister site Racked NY traces the origins of the Pierre Hardy for Gap four-style rumor origins and explains everything starting from the beginning up until present day. Click here to read the whole sordid story. [Racked NY]