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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Is Los Angeles the Wild Wild West of store signage? Maybe. Here is the storefront that has led to our giant leap in logic. Our sister site Racked LA spotted this new shop on the corner of Melrose and N. Curson. Is the real name of the store FUK U by Christophe Doumoiselle? Aren't there any rules about this sort of thing? [RLA]