Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Richard Chai Pop-Up

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Designer Richard Chai is the latest to open a pop-up store at the Building Fashion project. Our sister site Racked NY has the details: "The interior of the space is exactly what we imagine the inside of an iceberg might look like. Walls are clad in undulating waves of white laser-cut Styrofoam. Small racks of Chai's Love (womenswear) and menswear lines are fitted directly into the "ice" amongst a series of craggy nooks that each perfectly fit a pair of shoes or stack of crisply-folded jeans. There's even a little, circular dressing room. Aside from Chai's delicious wearables, look for Odin's line of scents (Richard and Eddy—keepin' it in the family!) and shoes by Heutchy (who Chai collaborated with on spring '11 footwear); along with assorted magazines and Richard Chai x Snarkitecture souvenir tees." [RNY]