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Designer Richard Chai is the latest to open a pop-up store at the Building Fashion project. Our sister site Racked NY has the details: "The interior of the space is exactly what we imagine the inside of an iceberg might look like. Walls are clad in undulating waves of white laser-cut Styrofoam. Small racks of Chai's Love (womenswear) and menswear lines are fitted directly into the "ice" amongst a series of craggy nooks that each perfectly fit a pair of shoes or stack of crisply-folded jeans. There's even a little, circular dressing room. Aside from Chai's delicious wearables, look for Odin's line of scents (Richard and Eddy—keepin' it in the family!) and shoes by Heutchy (who Chai collaborated with on spring '11 footwear); along with assorted magazines and Richard Chai x Snarkitecture souvenir tees." [RNY]