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Has Style.com been marked for death? The venerable fashion site just got dumped by Conde Nast and moved to the auspices of Fairchild Group. (Okay, both companies are owned by the same dudes, but still, this is major.)
Getting dumped by Conde usually isn't a harbinger of good things to come, but industry insiders say this move is a hopeful indicator that the powers-that-be aren't going to shutter the site entirely:
Condé Nast insiders have wondered in recent months if Style.com would follow the same fate as Men.style.com, which was folded last year into gq.com. Like Style.com, Men.style.com served as the Web home for men’s magazines GQ and Details. But as each of those brands got their own sites, it has followed a trend where Condé Nast has given more and more power to individual brands to control their own digital destinies. With Style.com’s move to Fairchild, it has been thrown a fairly secure lifeline.· Style.com moves to Fairchild Group [WWD]