Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Talbots Kiosk, Midtown

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Why did Talbots open a pop-up kiosk in Grand Central Station in New York City? We're not sure. So our sister site, Racked NY asked the CMO. "According to Talbots CMO Lori Wagner, the Grand Central kiosk isn't meant to drive sales. What it's supposed to do is what any good pop-up shop does: Grab attention. Talbots has already hired Linda Evangelista as the face of the brand, and they're slowly started to renovate their existing stores, but it's easier to put a temporary shop in front of possible customers rather than try to lure said customers to their existing locations." [RNY]