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Talbots Kiosk, Midtown

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Why did Talbots open a pop-up kiosk in Grand Central Station in New York City? We're not sure. So our sister site, Racked NY asked the CMO. "According to Talbots CMO Lori Wagner, the Grand Central kiosk isn't meant to drive sales. What it's supposed to do is what any good pop-up shop does: Grab attention. Talbots has already hired Linda Evangelista as the face of the brand, and they're slowly started to renovate their existing stores, but it's easier to put a temporary shop in front of possible customers rather than try to lure said customers to their existing locations." [RNY]