Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Are These Witchery Kids Lookbook Images Offensive and Dangerous? Or Are Grown-Ups Just Overreacting?

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

There's a children's fashion controversy brewing in Australia—over these images, which are found in apparel company Witchery's new kidswear line lookbook. Though they might seem cute and quirky on the surface, the Herald Sun newspaper describes them as "featuring young, brooding children in adult attire and poses." Children's charity Barnardos has even gotten involved—and its spokesperson issued a statement:

"They look like recalcitrant teenagers, I think this is a really dangerous direction," she said. "I think it's offensive. The whole point of early childhood is to be joyous and free. Children as young as five are now going on diets, are worried about how they look, how they present—this just should not be an issue for children. It's really sad that people are trying to redefine what early childhood means."

In response, Witchery says they're just presenting a playful take on "up to the minute adult trends styled for the smaller set." The label has previously come under attack in Australia for selling "bralettes" designed for children as young as six.

What do you think? Do you think these images are going too far in "adultifying" kids? Or are they harmless, cute fun? Let's put it to a vote shall we?

Poll results

· Witchery Kids [Official Site]
· Kids fashion trends concern child advocates [Herald Sun]
· Other things to vote on [Racked]