Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Butt-Lifting Underpants for Guys Launch at UK's Marks & Spencer

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hey fellas, for just £15, you can get your very own shapewear—and you can choose from two kinds: butt-lifting and front-lifting. Yup, that's right, men's enhancement underwear will be launching at British retailer Marks & Spencer this month. Relying on specialty fabrication and tailoring, the bum-lifter raises tushes by a fifth. Frontside, guys can achieve a "38 percent visual enhancement in size" with the underpants' built-in shelf.

"Our technologists have worked hard to engineer two styles that are comfortable to wear and that give real results," said Dave Binns, head of Marks & Spencer's men's underwear division. "These pants provide a real confidence boost for men and we think they will prove popular with our customers."

Our favorite reader comment on the Daily Mail story? "Note to ex husband tomorrow and recommend he buys some."
· A little more up front, sir? Now £15 M&S pants offer boost to male appearance [Daily Mail]