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Butt-Lifting Underpants for Guys Launch at UK's Marks & Spencer

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Hey fellas, for just £15, you can get your very own shapewear—and you can choose from two kinds: butt-lifting and front-lifting. Yup, that's right, men's enhancement underwear will be launching at British retailer Marks & Spencer this month. Relying on specialty fabrication and tailoring, the bum-lifter raises tushes by a fifth. Frontside, guys can achieve a "38 percent visual enhancement in size" with the underpants' built-in shelf.

"Our technologists have worked hard to engineer two styles that are comfortable to wear and that give real results," said Dave Binns, head of Marks & Spencer's men's underwear division. "These pants provide a real confidence boost for men and we think they will prove popular with our customers."

Our favorite reader comment on the Daily Mail story? "Note to self....call ex husband tomorrow and recommend he buys some."
· A little more up front, sir? Now £15 M&S pants offer boost to male appearance [Daily Mail]