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Microsoft has been on a retail jag this year, opening four stores in the United States—some even close to rival Apple stores. Later this month—before November 8th's Windows Phone 7 launch, industry experts speculate—Microsoft will open a gigantic store directly across from the Apple flagship at the Mall of America.
"The new location is designed to one-up the longstanding rival with a store twice as wide and likely more depth," Electronista says. Slashgear writes:
Critics are already circling, and indeed Pioneer Press describes Microsoft as “a notorious imitator of all things Apple.” Frankly, we’ve never thought Apple shied away from taking on Microsoft, and the proximity of the two stores—which, cutting through the fanboy appeal of seeing each as some sort of tech-Mecca, are basically ways for consumers to experience the two largest platforms in computing today—is only really a good thing for would-be buyers hoping to compare and contrast the best on offer.· Microsoft Mall of America store to open opposite Apple store [Electronista]
· Microsoft store opens directly across from Apple store [Slashgear]