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Other Country's Street Scenes: Hel-Looks in Helsinki, Finland

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Things we can't stop looking at:, a Helsinki-based street scenes blog that chronicles the sartorial comings and goings of this northern-European capital city.

Fact: Helsinki is the largest city in Finland, and its population rings in at about 580,000—about the same at Portland, Oregon.

For a small-ish capital city in a fairly remote part of Europe, Helsinki-ans have gotten up to some pretty avant-garde forms of fashion-expression. Local boutiques Wunder and Helsinki 10 stock labels including Raf Simons, JC de Castelbajac, Marjan Pejoski (he who made the infamous Bjork swan dress a few years back), Rick Owens, Jeremy Scott, and Natalia Brilli. And, boy, do those labels sell. Check out and see for yourself.
· Hel-looks [Official Site]