clock menu more-arrow no yes

Filed under:

American Apparel CEO Dov Charney Has a New Ad Strategy: Himself

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Looks like ailing clothing corp American Apparel is taking a new angle on its advertising strategy—but will including CEO Dov Charney in its ads help turn the company around?
· Dov Charney shows up—with pants—in an AA ad. [Copyranter]