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Laird+Partners Are the Culprits Behind the New Hated Gap Logo

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The universally maligned new Gap Logo was designed by Laird+Partners, a New York-based creative agency that also works with clients including Juicy Couture, L.A.M.B., Calvin Klein Fragrances, DeBeers, and the CFDA—certainly not a client roster to sneeze at. Its website states that the agency offers its clients the "highest level of visual sophistication." So, what happened?
· Laird & Partners [Official Site]
· Bridging the Gap [Mat Dolphin]