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Gap opened its first of four Gap stores in China Wednesday night in Shanghai's Huaihai shopping center. The store currently stocks the brand's holiday collection—as well as special-edition denim:
Seventy percent of the product mix for Gap China comes from American collections, including khaki and black pant campaigns, while around 30 percent is from Japan, including slim-fitting puffer jackets and denim. All apparel has been resized for Asian body types.WWD also reports the Gap has launched its first ecommerce initiative in China—and, so far, it's received more than 300 orders.
Specific to China, Gap has introduced a special China Edition 1969 Premium Jeans Vintage, a replica of the first-ever denim sold at Gap stores with fabric produced on authentic looms used in the early Nineties, matte gold finish buttons on the fly with a “China Red” button at the top and traditional Gap 1969 copper oxide rivets with the addition of a single red rivet on the watch pocket. The jeans sell for 1,968 yuan, or about $289 at current exchange rates.
· Gap Lands in China [WWD]