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Jay-Z, no mere mortal, is launching his book with a scavenger hunt all over everywhere. WWD reports that pages from his upcoming book, Decoded, have been placed in "various places meaningful" to the hip-hop star. Gucci is doing its part—yesterday it unveiled a jacket in its Fifth Avenue flagship in which the two pages from the upcoming tome are printed on the lining. It'll be in the windows til November 16th, after which it will be given to Jay-Z.
· Every trick in the book [WWD]