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Facebook Obsession of the Day: Longchamp's My Le Pliage Application

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Just launched: Longchamp's "My Le Pliage" application on Facebook, which allows users to totally customize their own version of the iconic packable, ultra-durable tote bag—and then share their creations on their profile page, or even set up a gallery to display an assortment of their Le Pliage looks.

· My Le Pliage [Facebook]
· Longchamp [Official Site]
· All Longchamp coverage [Racked]