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According to the authorities in the UK, Beyonce's new commercial for her bestselling fragrance Heat can only be shown on television after 7:30 p.m.—because her body movements and the implication that the star is naked in the beginning of the ad is too racy for kids.
"Although we considered that the ad was unlikely to be harmful to adults or older children, we considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away created a sexually provocative ad that was unsuitable to be seen by young children," the Advertising Standards Authority said in a statement.
· Smells Like Sexy: Beyonce Fragrance Ad Proves Too Hot for British TV [PopEater]