Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Burberry continues its fashion dominance of Facebook with more than 3 million fans. "Burberry is no longer just a fashion company—today they are a thriving media enterprise," a Facebook spokesperson told WWD. "[Burberry's] successful not just because it makes great clothes but because it understands the importance of sparking interest in the community and using social media to engage and delight their consumers." [Facebook]