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It was a night exclusively for bloggers at French Connection’s SoHo location's “Night
of blogTAILS.” Style expert and French Connection buyer, Hope Beach, introduced the brand's new holiday 2010 collection and showcased looks from glimmering cocktail dresses, nude bodycon dresses and jackets, bedazzled cashmere sweaters, and killer platform wedges.
Attendees were invited to scour the store to style a look inspired by one of the party hors d'oeuvres—miniature cupcakes from Baked by Melissa—with every look photographed and put to a public vote on the French Connection Facebook page. Check out Racked's look here.
Sale Alert: French Connection is extending a holiday secret to your friends and family with a 30% discount off any purchase online and in store. Use promo code FF2010 for online purchases from now until November 21st. — Donna Kim
· French Connection [Official Site]