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Okay, Now We've Seen Everything: J. Press for Urban Outfitters

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Launching this December in Urban Outfitters stores and online: J. Press for Urban Outfitters. Yup, the iconic preppy-collegiate menswear label founded on the grounds of Yale University more than 100 years ago has paired up with one of the bohemian-est hipster-est mass market stores around. The release says:

"We wanted to recreate the height of traditional Ivy League style in the early '60s," says design director, Mikito Takeshima. Drawing on influences from the film Animal House and the popular television show Happy Days, the 20-piece collection offers preppy casuals mixed with classic basics and relaxed styling. The exclusive line includes solid and striped oxfords, slim-fit pants, a Black Watch tartan golf jacket, and a wool vest, alongside several collegiate accessories such as a Dartmouth scarf, Princeton tie, and Cornell belt.
· Urban Outfitters [Official Site]