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Mother and Daughter Kardashians Partner-Up for Shape-Ups

Kim and Kris for Skechers via <a href="http://kimkardashian.celebuzz.com/2010/11/22/kim-kardashian-kris-jenner-skechers-shapeups-collection/">Kim Kardashian</a>
Kim and Kris for Skechers via Kim Kardashian

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In today's inevitable collaboration news, Kim Kardashian and mom Kris are the new celebrity faces of Skechers Shape-ups. This partnership is pretty much a no-brainer in Kim's mushrooming portfolio of credit cards, swimwear, boutique proliferation, naked magazine covers and general bid for world domination. We suppose its nice that momager Kris gets to ride on Kim's coattails (insert your own butt joke here) again, too.

On her website, Kim gushes, "We are both thrilled to be joining the Skechers family to help promote health and wellness. As you guys know I am constantly on the go! While I was in New York I found it impossible to find time to work out (it was hard to even find a gym, LOL) so I was looking for ways to stay in shape and Shape-ups have already really impacted my fitness routine for the better." (On a side note, perhaps this app may have helped Kim locate the nearest fitness facility?)

The Kardashian's campaign for the polarizing shoe line will launch in the coming Spring. The frolicsome duo were vague on what escapades to expect from the new ad campaign, as Kim only hinted, "We have a lot of fun surprises in store."
· Kim Shapes Up [WWD, subscription req'd]
· Shape-Up with Mom and Me for Skechers [Kim Kardashian Official Site]
· All Kim Kardashian News [Racked]