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Stella McCartney Kids Launches Today: Try Not to Die of Cuteness

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Remember when Stella McCartney did that first children's collaboration with the Gap and all these grown-ups scurried to their nearest store and scooped up all those sweaters and jackets—to wear themselves? Well, now there's a whole line of totally adorbs Stella McCartney Kids to covet—the designer launches her first dedicated children's wear line today and, as expected, the pieces are deadly cute.

"I wanted this first collection to include basic pieces that are comfortable and that address a child's needs," McCartney said, "without sacrificing the fun and carefree elements." To that end, the designer's incorporated goofy animal and floral prints and a liberal use of color—and a healthy dose of kitsch. Check out the totally covetable military jacket ($145) and print dresses ($68 to $80) above. The release reads:

Each piece from the Stella McCartney Kids collection—which also includes styles that have been adapted and shrunken from the main line—has been given a kid's first name. The Lara tee, an organic cotton two-tone baseball shirt with a stripe and floral print; a knitted reindeer intarsia cashmere jumper called Luis for boys, and Frida, a dress version. The range also includes unisex pieces like the Sam double-breasted pea coat with two chest and flap pockets in deep blue, the Lee military jacket with embroidery and epaulette details. Other highlights within the collection are playful pieces like the Andrea and the Stephane pyjamas featuring a glow in the dark bumblebee and sheriff uniform print respectively in 100% organic cotton. Additionally, a percentage of online sales of the Leo fox-print sweatshirt, also made of organic cotton, will benefit "Meat Free Monday."Stella McCartney Kids items are priced from $20 for a baby's T-shirt to about $155 for a child's coat. A dedicated iPhone browsing and shopping app is also available for download today.
· Stella McCartney Kids [Official Site]