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The Muji Mantra

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From last night's Muji talk at the Japan Society, we present the Muji Mantra: "MUJI makes things, but MUJI is not about things. MUJI is for experience and in its power to awaken people with design, it gets them thinking about their lifestyle and how they can change. MUJI isn't just about price. Our emphasis is and always has been finding a way to live a life ever richer...MUJI wants to become indispensable, like water. At the heart of MUJI is emptiness. Emptiness is a Japanese tradition; it is not just 'simple.' Emptiness allows for infinite interpretation...there is nothing, yet everything." [Racked NY]