clock menu more-arrow no yes

Filed under:

Kim Kardashian: a "Great Brand and Empire in the Clothing World"

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Move over Playboy! Kim Kardashian is on a publicity tear—getting her press on with legit fashion industry publications. So far this month, her face (and other body parts) are emblazoned on the cover of W and today Kardashian gets her own major story in WWD. Looks like the fashion industry establishment just can't continue ignoring her anymore. (What's next? A Vogue cover?)

The WWD profile speaks only to Kim, the middle of the three now-notorious Kardashian sisters (there's also younger brother Rob and two half-sisters Kendall and Kylie Jenner). It's the eldest three—Kim, Kourtney, and Khloe, who are busy building this burgeoning fashion empire and transforming the Kardashian name from reality-TV and tabloid fodder into a lifestyle brand.

"My sisters and I are working on a line, a lifestyle brand that will launch next year," Kardashian told WWD. "I think that’s something we’re going to be really excited [about], to hopefully build this great brand and empire in the clothing world."

"I feel like my brand is a brand for the fans, my fans, because I just give them what they’re asking. Being a little bit ahead of the curve. It’s like, ‘What lip gloss do you use?’ ‘OK, well, this is what I really use.’ And skin care and fragrance. I feel like I have a great relationship with my fans and they’ve really gravitated toward the products I am using."
· Dose of reality [WWD]