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When you're hot, you're hot—and no dodgy tweenage idol haircut will stand in the way of major endorsements. Under Armour has just announced that their new face-of will be New England Patriots quarterback Tom Brady—a.k.a. the husband of supermodel Gisele Bundchen. WWD reports: "Under the agreement, Brady will wear the brand's apparel and footwear for training, as well as debut a customized Under Armour cleat in upcoming games."
"Tom Brady represents a lot of what Under Armour is all about," CEO Kevin Plank said. "He's humble and hungry and continues to be focused on winning and getting better every single day."
We're big fans of Under Armour's micro-fleece lined leggings and hope to be seeing Brady modeling those soon.
· Tom Brady to Endorse Under Armour [WWD]