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Sneak Peek: William Rast for Target Hits Stores December 19th

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High-low designer collaborations are a win-win situation for pretty much everybody—the designer gets a big publicity boost, their clothes are worn far and wide, and the customer gets a piece of fashion history without having to shell out big bucks for the label's mainline collection. Sounds pretty good, huh?

The thing is—and maybe you'll agree—that big name designer collabs have become so ubiquitous and so well-publicized that when, say, you wear that Lanvin for H&M dress, everyone knows exactly where you got it and how much you paid. The problem is designers have stocked their high-low collaborations with statement styles—all the better for branding—which are instantly recognizable, making the wearer that-girl-in-the-high-low-collab-dress in the room, you know?

The William Rast for Target collection, which hits stores December 19th, takes a different tactic. The collection comprises 21 looks of understated mix-and-match basics that don't totally scream high-low collab. Its stylish denim, layerable jackets and hoodies, Western-inspired button-down shirts, and basic tees stay true to the William Rast aesthetic of laid-back all-American style but are understated enough to seamlessly blend into any casual wardrobe. Two thumbs up for Justin Timberlake and Trace Ayala—an affordable collab that's created clothes which can be worn out more than just once or twice? You get the Racked seal of approval.
· William Rast for Target [Official Site]
· All collaborations coverage [Racked]
· All Target coverage [Racked]