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Gant Live

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We just got word that Gant will be shooting its entire fall-winter 2011 multimedia campaign—lookbook, editorial, collection video, etc.—live-streamed on the internet for 24 hours beginning tomorrow at 6 a.m. at They'll also be giving live updates from the whole Gant staff—including Gant Rugger designer Christopher Bastin via their @gantrugger Twitter account. Followers can use hash tag #XXIVhours to ask questions. [Racked Inbox]