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Tennis pro Rafael Nadal will be the new face of Emporio Armani Underwear and Armani Jeans for spring 2011. The campaign was shot by Mert Alas and Marcus Piggott and will launch in February 2011. By our tally, this is Nadal's first major luxury fashion campaign. The sportsman previously served as the face of a Lanvin fragrance. [Racked Inbox]