clock menu more-arrow no yes

Filed under:

Gap's "Made in USA" FEED Bags are Actually "Made in China"

New, 4 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Check this: the Gap has been advertising that its FEED bags—wherein profits go to feed children in the United States—are "Made in the USA." But hey, upon further inspection, the folks at BrandChannel noticed that the bags are actually tagged as "Made in China." Besides a basic problem with truth in advertising, blah blah blah, Consumerist points out: "So while $5 of the price of each "Feed" bag (ranging from $19.50 to $39.50) will go toward feeding children in the U.S., none of it went to an American adult for actually manufacturing the bags."
· The Gap: where "Made in the USA" means "Made in China" [Consumerist]
· Gap "Made in the USA" Feed campaign is "Made in China" [BrandChannel]