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Rumer Willis Lands a Campaign

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Rumer Willis, progeny of Bruce Willis and Demi Moore, has been selected to be the new campaign face of Badgley Mischka. According to People Stylewatch: "'I was thrilled and honored to be chosen to represent the Badgley Mischka brand,' Rumer said in a release, following in the star-studded path of Eva Longoria, Carrie Underwood and Brooke Shields by fronting the brand. 'Working with Mark and James is an incredible opportunity.'" [Stylewatch]