Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
So, apparently Domino's Pizza commissions—or used to commission—branded Rolex watches to give as gifts to high-ranking managers and executives. And now they're pretty collectible—which in and of itself is as mind-blowing as the existence of a Domino's Rolex. This one turned up on Gilt Man today—as a part of the site's Gilt MAN Finds: Vintage Watch Collection sale. They priced it at $3,200. And someone bought it—like two minutes after the sale opened. Some mediocre-pizza lover with a penchant for expensive novelties is going to be very happy this Christmas ?
· Rolex Domino's Dial Air King 1982 Watch [Gilt]