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Free Shipping FTW

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Hey online retailers, here's the key to getting more customers to shop your site: Free Shipping. According to the LA Times, free shipping deals motivated people to spend $5.2 billion shopping online last week alone. "Over the 47-day period ending Dec. 17, buyers dropped $27.5 billion online—$5.2 billion of it last week. Four of those days brought in a haul that surpassed $900 million, making it the heaviest week of online spending in U.S. history." More than half the transactions involved a free shipping special offer. [LA Times]