Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Free Shipping FTW

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hey online retailers, here's the key to getting more customers to shop your site: Free Shipping. According to the LA Times, free shipping deals motivated people to spend $5.2 billion shopping online last week alone. "Over the 47-day period ending Dec. 17, buyers dropped $27.5 billion online—$5.2 billion of it last week. Four of those days brought in a haul that surpassed $900 million, making it the heaviest week of online spending in U.S. history." More than half the transactions involved a free shipping special offer. [LA Times]