clock menu more-arrow no yes

Filed under:

Etiquette Experiments, Dockers-Style: The Chivalry Showdown

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

So this is what pants-people do in their free time... We got a note from Dockers headquarters today with the results of a quirky pan-American streetstyle experiment the folks over there have been busying themselves with this month. Apparently, one Tuesday in December Dockers decided to set up a Chivalry Showdown between five major cities in the United States—Atlanta, Chicago, Los Angeles, New York, and San Francisco.

The company planted either a young woman or an older man in a high-traffic pedestrian area complete with a pile of heavy-slash-toppling-over file boxes. The test? Which cities' civilians would stop to help Dockers' distressed decoys. Here's how the cities did:

1. Atlanta: the most chivalrous, especially the southern gentlemen
2. San Francisco, Dockers' hometown, came in second
3. Chicago
4. Los Angeles
5. New York

"Chivalry is not dead," the email said. Dockers rewarded everyone who stopped with a free pair of pants for the holidays.
· Dockers [Official Site]