One to Watch: Marina Diamondis Lands the Max Factor Campaign

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Marina Diamondis, otherwise known as Welsh pop singer Marina and the Diamonds, has been named the new face of Max Factor. Diamondis tweeted the above photo yesterday—from the bathroom at the photoshoot—along with the message: "Can't reveal much yet but managed to snap look 1 in the loo. Don't think of loos though. Think of make-up."

Diamondis rose to fame in the UK earlier this year with the release of her debut album, The Family Jewels, in February. She won the award for "Best UK and Irish Act" at the MTV Europe Music Awards this year. In addition to her unique voice, Diamondis is known for her eccentric fashion and styling choices. Check out the videos for two of her first singles here.

· @marinasdiamonds [Twitter]
· Marina Diamondis is new face of Max Factor [MSN]