Hilary Swank Couture

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Whoa, actress Hilary Swank is thisclose to launching a clothing line! WWD reports: "The two-time Academy Award winner has been working with the DMA Designers Management Agency, developing a concept for an apparel collection with an athletic bend. DMA co-founder Marc Beckman said Swank initially thought about a T-shirt line that “provided motivation and inspiration,” but given her athletic background — Swank used to be competitive gymnast — it quickly evolved into a line with an sporty bent. “Our platform is a contemporary, outdoor, athleisure brand,” Beckman said." Athleisure! We like that word. [WWD]