Polyvore Analytics: How Users and Shoppers Interact With Brands

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In a post today, the New York Times' Cathy Horyn introduces us to Polyvore's "Style Analytics," a tool that shows retailers how consumers interact with brands in the Polyvore.com world of curation and ecommerce. Horyn writes:

I also want to share with you Polyvore’s new Style Analytics site, created to give designers and retailers information about how users of Polyvore.com perceive a brand. According to the site, Proenza Schouler, the fourth most popular label on Polyvore, has 8,465 engagements per day, and the brown-and-black version of Proenza’s PS1 satchel bag is one of the brand’s top trending items on the site.

Style Analytics ranks the most popular brands and items searched for on Polyvore.com, but what we find super-interesting is the left-hand side bar titled "Movers and Shakers"—which are, from what we can tell, brands that have made significant leaps in popularity over the past week, or charted out of seemingly nowhere. It's a good gauge for ones to watch—or classic names that are enjoying some major buzz around their new season.
· Style Analytics [Polyvore]
· Keeping closer tabs on designers [On the Runway]