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Avelon by Central St. Martins Grad Erik Frenken Bows This Spring

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This spring, Central St. Martins MA Fashion grad Erik Frenken (who spent years post-CSM working as a designer at Viktor & Rolf) will launch Avelon—a modern, wearable, concept-driven label that combines raw, deconstructed edginess with affordability. Avelon describes itself as:

Luxury garments with an edge combining delicate elements with a couple of rough touches and some devil in the details. We like to describe this our type of fashion as the 'Duck-taped Cocktail dress'. Even though we want our clothes to be realistic and affordable, they should always be special and distinguished.We've got a whole photo gallery of the spring collection after the jump. What do you think? Avelon will launch Stateside at Opening Ceremony.

· Avelon [Official Site]