Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Stores are Too Damn Dark

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Stores are too dark, says moms of tweens, according to the NY Times. Our sister site Racked NY summarizes: "The writer discusses how more and more teenage-geared boutiques have dimmed their lights to almost complete darkness, thus obscuring prices, colors, and generally everything about their clothes except for the fact that they exist on the rack." We think they're talking about Hollister. What do you think?[Racked NY]