clock menu more-arrow no yes

Filed under:

Forever 21 Sinks to a New Copycat Low: Co-opts YSL's Logo

New, 6 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Forever 21 has done it again. After being sued dozens of times by designers big and small—Diane von Furstenberg, Gwen Stefani, Trovata, and chain stores like Express and Anthropologie—Forever 21 has taken knock-offs to a new low.

While taking a stroll through our local San Diego mall, we noticed that the insole logos look suspiciously like YSL logos—almost exactly like the YSL logo, in fact. After we picked up our indignant jaw off the floor, we tried to snap a pic before one of the staff chased us down and warned against photos. (We've never been so scared of a 17-year old in our lives!)

Come on, Forever! No one's going to mistake $25 plastic made-in-China the-heel-tip-is-to-fall-off-after-one-wear shoes for YSL's instantly recognizable lux. — Christianna Ablahad
· Forever 21 [Official Site]
· Yves Saint Laurent [Official Site]