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If you were outside of the Asian fashion bubble this weekend then you may be forgiven for not knowing that Marc Jacobs opens its Tokyo flagship on Saturday. At the press preview on Thursday, TV crews and photographers from all over the far east swarmed Japanese celebrities like fashion icon Rinka, whose nude mug is the first from Asia to be featured on Robert Duffy’s “Protect the skin you’re in” line of charity t-shirts.
The building itself is the first Marc Jacobs flagship to be built from the ground up, so
Stephan Jaklitsch Architects took liberties, creating a multi-level glass and rock building that is ecologically sound and at night is reminiscent of a glowing lantern (snazzy details which snagged them the Award of Excellence from the American Institute of Architects). The opening party was spread over four lavish locations, including an Italian restaurant not yet open to the public, and an afterparty at Tokyo’s primo club, Le Baron de Paris.
Alas, Marc himself didn’t make the trip but there are enough Bang ads of him up in the boutique that one would never know he wasn’t there. — Misha Janette
· Marc Jacobs [Official Site]
· All Tokyo coverage [Racked]