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Tomas Maier's Eloquent Thoughts

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By Danica Lo
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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

"The It Bag is a totally marketed bullshit crap," Maier told the New Yorker. "You make a bag, you put all the components in it that you think could work, you send it out to a couple of celebrities, you get the paparazzi to shoot just when they walk out of their house. You sell that to the cheap tabloids, and you say in a magazine that there's a waiting list. And you run an ad campaign at the same time. I don't believe that's how you make something that's lasting—that becomes iconic as a design." — Bottega Veneta creative director Tomas Maier on bullshit It-bags. Will BV corporate honchos ever allow anyone to interview Maier again? Stay tuned. [HuffPo]

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