Beauty Obsession of the Day: HD Eyebrows

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We were doing our usual poke around the British tabloids this morning when we came across a story in the Mirror about how Coleen Rooney, WAG extraordinaire, recently got HD Eyebrows at a salon in Cheshire. Well, we've heard of HD TVs, but we had no idea what HD Eyebrows were, so we started Googling and now we're obsessed.

Created by top UK aesthetician Nilam Patel, HD Brows is a professional eyebrow grooming treatment—and, now, a line of eyecolor-cosmetics—that have British celebs (like Jenny from Atomic Kitten, above) flocking. While we're not entirely clear on the meticulous seven-step procedure that Patel and her trainees have got down to a science, it looks like it seems to involve a dye, a wax, a threading, trimming, and tweezing—all in one session. The results? Pretty remarkable.

Have any of you gotten the HD Eyebrows treatment? Is this even available in the United States? Tell us in the comments.
· HD Brows [Official Site]
· Nilam Patel [Official Site]