clock menu more-arrow no yes

Filed under:

Tumblr Alert! McQ Has One & It's Full of British Girls Wearing McQ.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A Tumblr tip from a loyal Racked informant this morning: McQ, the Alexander McQueen diffusion line, has a Tumblr blog! And it's not populated with the typical fashion website-stuff. Instead, right now, there are a series of videos posted on the site of four young British girls from London, Derby, and Stratford wearing McQ pieces in their normal surroundings. Kind of nice, isn't it, to take fashion out of fantasyland sometimes and bring it into the real world.
· McQ [Tumblr]